Our team is made up of every type of creative under the sun, from long-time industry veterans, to recent graduates. We pride ourselves on our ability to take talented individuals who are new to the industry and train them to be the themed entertainment superstars of tomorrow. With staff on the ground in both Los Angeles and Orlando, our team is fully-accustomed and prepared to act as staff extension, to work remotely, and to travel internationally as needed. Check out our tight-knit crew of creatives below.
LOS ANGELES TEAM
FOUNDER & PRINCIPAL / PRESIDENT
Phil Bloom has created an innovative process of design in which treatments are developed into the most integrated & immersive themed attractions anywhere. Aside from rides, he has worked on every type of anything you could find in a theme park – shows, walkthroughs, facades, interactive games & sports, playgrounds, exhibits, restaurants & shops. Notable projects include: Ratatouille, Harry Potter and the Forbidden Journey, Transformers the Ride: 3D, The Amazing Adventures of Spider-Man, and Star Wars: Rise of the Resistance.
principal designer
principal Designer
show Set designer
Kolby is a designer who is the bridge between creative and technical disciplines, from story and pacing, to ride timing and illusions. Kolby utilizes various tools such as SketchUp, AutoCAD, Rhino, and 3DS Max in addition to physical model making. Out of the variety of projects in the industry Kolby has worked on, he loves the problem solving and iterative design process of creating world class dark rides the most.
Show set Designer
Sydney Fabis is a scenic artist who is a maker at heart. During her study of Technical Direction at USC School of Dramatic Arts she has expanded her horizons and learned a variety of skills to help make paper sketches into real life scenic designs. In addition to being a draftsperson creating documentation in the form of show set packages, Sydney also paints, makes props, knows extensive carpentry skills, and dabbles in special effects makeup. She is always ready to try something new and blend the challenges of physics and art to create a spectacular set piece. Sydney creates immersive worlds to bring audiences into the story and follow along on their own hero’s journey.
show Set designer
coordinator
Jake Crystal is a coordinator that strives for great communication and loves assisting the designers around him. He graduated from Washington State University with a degree in Strategic Communications and brings a unique blend of strategic thinking and creative flair. With a passion for entertainment and theme parks, he thrives in environments that allows him to blend work with his personal interests.
vice president/cfo
Lourdes graduated from the University of Southern California with a BArch degree and as a retired architect brings her organizational and technical skills to ASDI as CFO. With an over 25-year career as a Project Architect at a few mid-sized architectural firms prior to joining ASDI, she welcomes the change of pace.
design manager
Andrea employs her versatile skills to assist on multiple projects that are worked on as a team. From contracts & budgeting to creative resourcing, she touches most every project through its life-cycle. Her varied background in the attractions industry includes: Dir. Design Resources for Wyatt Design Group, Mgr. of Show & Themed Lighting Design, and Rigging & Overhead Safety, at WDI, Director of Event Production at USH, business affairs at Landmark Entertainment Group, project & design management at Scenery West. A sampling of her projects include: Robotland, Incheon Korea; WB Movie World, Madrid, Spain; Elton John: The Red Piano, Las Vegas; Audubon Nature Institute, NO, LA – various exhibits.
bookkeeper
ORLANDO TEAM
Producer
Cherisse’s career in the Themed Entertainment world has spanned 22yrs. Through the years she has worked in a multitude of divisions for Universal Destinations and Experiences, such as attraction operations, youth sales, special events, and finally making a home in Creative. She has had the opportunity to collaborate with a world class team of designers, fabricators, and vendors from all over the world to create the Jurassic World Land for Universal Beijing Resort and has since continued that effort for Epic Universe in Orlando! Now she has taken this breadth of knowledge and joined American Scenic Design Inc. as a Producer in managing a team of Model & Prop Shop designers and fabricators.
Senior designer & Model Maker
Mark’s creative career spans 34 years in the art and design field, with a focus on film and the themed entertainment industries. He has navigated various positions over the years designing and creating props, costumes, models, and graphics to be seen on screen and in immersive theme park experiences. Some of his projects include, but are not limited to, Star Wars: Galaxy’s Edge and The Wizarding World of Harry Potter. He recently spent 5 years as Senior Model Builder at Universal Creative, directing numerous projects for Universal Parks world-wide. Mark has brought his varied experiences and wealth of knowledge to ASDI to collaborate with his fellow model makers as a Senior Designer.
senior show designer
Associate producer
Kieran’s producing and coordinating career began at the University of Central Florida where she
worked at Universal Creative’s Prop and Model Shop. Following graduation, she joined the Art
Department for Marvel Studios where she worked on Black Panther: Wakanda Forever,
Hawkeye and various other Marvel streaming shows. Kieran loves supporting creatives and
helping clients realize their vision.
creative producer
Philip is a creative with 12+ years supporting and contributing to world-class projects across theater, television, film and themed entertainment. Some favorite projects include Universal’s Epic Universe Theme Park, 30 Rock, Unbreakable Kimmy Schmidt, Orange is the New Black and Shrek the Musical on Broadway.
senior designer
senior show set designer
Designer & Model Maker
Tom’s creative career spans 38 years in the art and design field with a focus on architectural and themed entertainment industries. He has held various positions including designing and creating greeting cards as a print shop art director and manager, designing and creating props and architectural models for both architectural firms and the themed entertainment industry. Some of his projects include Walt Disney World’s Fantasyland Expansion and The Wizarding World of Harry Potter. Tom has brought his knowledge to ASDI to collaborate with his fellow model makers.