Our team is made up of every type of creative under the sun, from long-time industry veterans, to recent graduates. We pride ourselves on our ability to take talented individuals who are new to the industry and train them to be the themed entertainment superstars of tomorrow. With staff on the ground in both Los Angeles and Orlando, our team is fully-accustomed and prepared to act as staff extension, to work remotely, and to travel internationally as needed. Check out our tight-knit crew of creatives below.

PHILIP BLOOM

FOUNDER & PRINCIPAL / PRESIDENT

Phil Bloom has created an innovative process of design in which treatments are developed into the most integrated & immersive themed attractions anywhere. Aside from rides, he has worked on every type of anything you could find in a theme park – shows, walkthroughs, facades, interactive games & sports, playgrounds, exhibits, restaurants & shops. Notable projects include: Ratatouille, Harry Potter and the Forbidden Journey, Transformers the Ride: 3D, The Amazing Adventures of Spider-Man, and Star Wars: Rise of the Resistance.

ERIC BAKER

Senior designer

Eric’s prop & art direction talents have brought numerous major award-winning projects to life in his varied career, including Star Wars: Galaxy’s Edge as a Creative Director, The Wizarding World of Harry Potter (Hogsmeade & Diagon Alley) as Sr Prop Manager, numerous queues, shows & film / TV projects. He created & managed the Universal Creative Prop Shop which fabricated props & set dressing for Universal parks worldwide.

kevin cardani

Senior Show Designer

With over 20 years of working experience in the themed entertainment industry, Kevin has held lead design positions on some of the top industry attractions of the past decade. He has carried projects from the concept design phase through production, fabrication, installation, and opening. Kevin has worked on all phases of themed projects, large and small, around the world for companies such as Walt Disney Imagineering, Universal Creative, BRC Imagination Arts, and many others. Prior to working in this industry, Kevin worked in New York City as an architect.

MICHELLE COSTAMAGNA

Senior Show Designer

Michelle has over 10 years experience designing and documenting themed spaces for all project phases. She has worked as a consultant and embedded within teams at larger companies like Walt Disney Imagineering and Universal Creative. On each project, Michelle focuses on buildable design using her professional degree in Architecture to augment her scenic design solutions and smoothly interface with other divisions of work on project teams. She has worked on projects that have been, or are being built worldwide. Some of Michelle’s notable projects include: Star Tours: The Adventures Continue, Alice in Wonderland Maze, Despicable Me: Minion Mayhem, Super Silly Fun Land, and Springfield Simpsons Land.

KATHY FOX MARTIN

Senior Show designer

Through her storied work in themed entertainment, Kathy has become a leading figure in the design & development of some of the biggest projects of the past few years. Her breadth of experience spans show set design, field art direction, museum exhibits, shows, themed queues, and attraction development. She has had the pleasure of working at major firms including BRC Imagination Arts, (The Heineken Experience in Amsterdam & the 2010 World Expo ICP in Shanghai), Walt Disney Imagineering, (Star Tours: The Adventures Continue, Mickey and Minnie’s Runaway Railway), and Universal Creative (Lost Continent, Despicable Me: Minion Mayhem, Super Silly Fun Land and The Secret Life of Pets: Off the Leash.)

LORI REFFETT

Senior Designer

Lori’s career began 20+ years ago in interior design before becoming a decorator for TV shows & commercials. She next spent time at Universal Orlando, then Universal Creative where her award-winning props and art direction work spanned major projects including Harry Potter, Nintendo, Halloween Horror Nights, Epic Universe & more. Lori also acted as a Sr. Set Decorator on Disney’s Star Wars: Galaxy ‘s Edge expansions.

ARAD VEJDANI

SENIOR SHOW DESIGNER

As a designer of over 15 years, Arad specializes in balancing the creative needs of the design with its production needs through-out all phases of the process. He is a team member who values working through the design process with a sense of fun, wonderment, efficiency, and gusto. Arad finds himself enriching and developing the themed stories we tell with an attention to detail the guests may only unconsciously embrace. He is grateful to have worked at many great firms, including Walt Disney Imagineering (Shanghai’s Buzz Lightyear Planet Rescue) and Universal Creative (Transformers: The Ride-3D and Fast & Furious – Supercharged).

Andrea RAndall

Design Manager

Andrea employs her versatile skills to assist on multiple projects that are worked on as a team. From contracts & budgeting to creative resourcing, she touches most every project through its life-cycle. Her varied background in the attractions industry includes: Dir. Design Resources for Wyatt Design Group, Mgr. of Show & Themed Lighting Design, and Rigging & Overhead Safety, at WDI, Director of Event Production at USH, business affairs at Landmark Entertainment Group, project & design management at Scenery West. A sampling of her projects include: Robotland, Incheon Korea; WB Movie World, Madrid, Spain; Elton John: The Red Piano, Las Vegas; Audubon Nature Institute, NO, LA – various exhibits.

M LOURDES BLOOM

VICE PRESIDENT / CFO

Lourdes graduated from the University of Southern California with a BArch degree and as a licensed architect brings her organizational and technical skills to ASDI as Principal Architect and CFO. With an over 25-year career as a Project Architect at a few mid-sized architectural firms prior to joining ASDI, she welcomes the change of pace. 

johanna atilano

producer

Johanna “Jojo” Atilano’s producing career spans a decade in live events & themed entertainment, working with brands like The Barnum Museum, Jim Henson Company, 24 Hours of Le Mans & AMOREPACIFIC. She has managed development & production of multiple branded attractions at Universal Creative, ITEC Entertainment & BRC Imagination Arts, and has been the forefront of strategic partnerships & business development for global visualization studio The Third Floor. Jojo also lives for Halloween, contributing to ScareLA, as well as co-founding Midsummer Scream. Johanna brings her diverse entertainment background to ASDI leading clients to successful execution for dynamic new verticals, and themed experiences.

philip iannitti

producer

Philip joins the themed design arena after 8 years in the New York entertainment industry. Selected projects include 30 Rock, Unbreakable Kimmy Schmidt, Shrek: The Musical on Broadway, Law and Order: Special Victims Unit, Orange is the New Black, and multiple upcoming major themed attractions. He is excited to be working with the “Avengers of themed design” that have been assembled at ASDI.