Our team is made up of every type of creative under the sun, from long-time industry veterans, to recent graduates. We pride ourselves on our ability to take talented individuals who are new to the industry and train them to be the themed entertainment superstars of tomorrow. With staff on the ground in both Los Angeles and Orlando, our team is fully-accustomed and prepared to act as staff extension, to work remotely, and to travel internationally as needed. Check out our tight-knit crew of creatives below.
LOS ANGELES TEAM
FOUNDER & PRINCIPAL / PRESIDENT
Phil Bloom has created an innovative process of design in which treatments are developed into the most integrated & immersive themed attractions anywhere. Aside from rides, he has worked on every type of anything you could find in a theme park – shows, walkthroughs, facades, interactive games & sports, playgrounds, exhibits, restaurants & shops. Notable projects include: Ratatouille, Harry Potter and the Forbidden Journey, Transformers the Ride: 3D, The Amazing Adventures of Spider-Man, and Star Wars: Rise of the Resistance.
Senior show designer
With over 20 years of working experience in the themed entertainment industry, Kevin has held lead design positions on some of the top industry attractions of the past decade. He has carried projects from the concept design phase through production, fabrication, installation, and opening. Kevin has worked on all phases of themed projects, large and small, around the world for companies such as Walt Disney Imagineering, Universal Creative, BRC Imagination Arts, and many others. Prior to working in this industry, Kevin worked in New York City as an architect.
Senior Show Designer
Michelle has over 10 years experience designing and documenting themed spaces for all project phases. She has worked as a consultant and embedded within teams at larger companies like Walt Disney Imagineering and Universal Creative. On each project, Michelle focuses on buildable design using her professional degree in Architecture to augment her scenic design solutions and smoothly interface with other divisions of work on project teams. She has worked on projects that have been, or are being built worldwide. Some of Michelle’s notable projects include: Star Tours: The Adventures Continue, Alice in Wonderland Maze, Despicable Me: Minion Mayhem, Super Silly Fun Land, and Springfield Simpsons Land.
VICE PRESIDENT / CFO
Lourdes graduated from the University of Southern California with a BArch degree and as a licensed architect brings her organizational and technical skills to ASDI as Principal Architect and CFO. With an over 25-year career as a Project Architect at a few mid-sized architectural firms prior to joining ASDI, she welcomes the change of pace.
design manager
Andrea employs her versatile skills on multiple projects, from contracts & budgeting to creative resourcing, she touches most every project through its life-cycle. Her varied background in the industry includes: Dir. Design Resources for Wyatt Design Group, Mgr. of Show & Themed Lighting Design, and Rigging & Overhead Safety, at WDI, Director of Event Production at USH, business affairs at Landmark Entertainment Group, project & design management at Scenery West. A sampling of her projects include: Robotland; WB Movie World; Elton John: The Red Piano; Audubon Nature Institute.
ORLANDO TEAM
Producer
Cherisse’s career in the Themed Entertainment world has spanned 22yrs. Through the years she has worked in a multitude of divisions for Universal Destinations and Experiences, such as attraction operations, youth sales, special events, and finally making a home in Creative. She has had the opportunity to collaborate with a world class team of designers, fabricators, and vendors from all over the world to create the Jurassic World Land for Universal Beijing Resort and has since continued that effort for Epic Universe in Orlando! Now she has taken this breadth of knowledge and joined American Scenic Design Inc. as a Producer in managing a team of Model & Prop Shop designers and fabricators.
Senior Designer
Mark’s creative career spans 34 years in the art and design field, with a focus on film and the themed entertainment industries. He has navigated various positions over the years designing and creating props, costumes, models, and graphics to be seen on screen and in immersive theme park experiences. Some of his projects include, but are not limited to, Star Wars: Galaxy’s Edge and The Wizarding World of Harry Potter. He recently spent 5 years as Senior Model Builder at Universal Creative, directing numerous projects for Universal Parks world-wide. Mark has brought his varied experiences and wealth of knowledge to ASDI to collaborate with his fellow model makers as a Senior Designer.
Associate producer
Kieran’s producing and coordinating career began at the University of Central Florida where she
worked at Universal Creative’s Prop and Model Shop. Following graduation, she joined the Art
Department for Marvel Studios where she worked on Black Panther: Wakanda Forever,
Hawkeye and various other Marvel streaming shows. Kieran loves supporting creatives and
helping clients realize their vision.